In the rapidly evolving landscape of sports streaming and OTT platforms, meeting the demands of personalized content consumption and user engagement has become paramount. Leveraging our expertise in sports streaming, we were entrusted with the prestigious task of developing an end-to-end OTT platform “HDTV” for HNK Hajduk, a renowned Croatian football club.

The sports streaming industry has witnessed significant growth and trends in recent years, with flexible subscription models and a wide array of sports content being offered to cater to diverse audiences. Interactive features have played a crucial role in enhancing user engagement, while advancements in video quality, such as 4K and HDR streaming, have elevated the overall viewing experience for passionate sports enthusiasts. The rise of mobile viewing and smart TVs has also influenced the industry, prompting platforms to optimize their services for various devices.

Some well-established sports clubs, especially in major leagues, have chosen dedicated streaming platforms or partnerships with broadcasting networks to distribute their content. In this context, HNK Hajduk opted for its own exclusive streaming platform to engage directly with its fan base, leading to the development of HDTV.

In a remarkable 11-week timeframe, we successfully delivered HDTV by seamlessly migrating the old platform’s content and creating a fresh look and feel for existing subscribers. The platform boasts an array of monetization tools, a live channel, and extensive video-on-demand programming. Integration with Hajduk’s membership CRM system further enriches the experience by providing additional services and benefits to paid-up members.

According to HNK Hajduk, the primary goal behind the new OTT platform was to provide fans with an exceptional and high-quality user experience. The intuitive and modern design of HDTV makes it easy for users to access all content seamlessly on personal computers, smartphones, and tablets, with Smart TV compatibility arriving soon, enabling fans to enjoy Hajduk’s world at every moment and with utmost convenience.

At More Screens, we understand the significance of customizing products to cater to the diverse needs and desires of customers. As specialists in OTT platforms, we acknowledge that each customer’s requirements are unique, and flexibility and continuous improvement are at the core of our Spectar+ platform. This approach allows us to adapt our platform to various industries, content types, and user preferences, ensuring an unparalleled experience for every client we serve.

Our commitment to delivering innovative solutions empowers our customers to effortlessly connect with their audiences and stay ahead of the dynamic demands of the market.

To experience the enhanced sports OTT platform, visit https://tv.hajduk.hr/ and witness the world of HNK Hajduk like never before.