Traditionally, sports federations hold the broadcasting rights to live matches and sell them to the highest bidders, sharing the revenue with clubs. However, the advent of Over-The-Top (OTT) platforms has prompted many clubs to consider launching their own channels. But what kind of content can they offer without the rights to live matches?

Clubs are now increasingly establishing their own TV channels and online multi-screen platforms to produce original content tailored specifically for their fans. This move is not just about financial gain; it is a strategic effort to enhance their reputation, broaden their reach, maintain fan engagement, and create direct communication channels with their supporters, partners and sponsors.

By launching their own platforms, clubs can highlight young athletes and sports that receive little attention on mainstream TV, such as women’s or junior sports. They engage with fans through various content types, including podcasts, interviews, behind-the-scenes footage, highlights, and news updates. This approach not only promotes their athletes and values but also offers exclusive content to loyal fans while attracting new ones.

A noteworthy example is NK Hajduk, one of our esteemed customers and a prominent Croatian sports club, which has skillfully leveraged digital media to boost fan interaction and create memorable experiences. Within just three months of launching their OTT platforms, HNK Hajduk attracted over 230,000 registered users—a remarkable feat given Croatia’s population of less than 4 million.

Our team at More Screens, with experience collaborating with major Serie A clubs and sports federations, provides a comprehensive platform for managing both live and on-demand content. We assist clubs in working with content distributors and production agencies, ensuring seamless delivery across various devices, including mobile, computers, and Smart TVs. With tools for subscription management, notifications, and advertising, we ensure fans enjoy a superior viewing experience. If you’re interested in learning more, please reach out, and we’ll be delighted to demonstrate our capabilities and how to start project effortlessly with a minimal investments.