Beyond the industry standard – monetization and UX in Žmones Cinema
Growing OTT industry sees a rise in business model complexity, which must be facilitated with sophisticated and reliable payment modules and integrations. Read about one of our recent projects - Žmones Cinema; and what the user experience looks like for their Lithuanian audience.
With the increasing complexity of the OTT industry, a constant trend is finding new business models and combining existing ones to maximize customer value and become more competitive in the market. Payment modules are critical to the quality of the platform and thus crucial for optimal user experience.Users have the ability to enjoy ŽC content either as free subscribers with a free watching tier, or with a subscription plan. The platform also hosts a TVOD renting model with price tier reduction benefits for subscribing users. 
Payment is possible on all major platforms using an external payment gateway and in-app purchases from Apple and Google. In terms of new subscriber acquisition, additional key features that enable diversified marketing channels include a comprehensive SVOD/TVOD voucher system and multi-tenancy/partner subscriber activation. 
In order to get all aspects of user experience right – the design, performance, and right features; it’s important to rely on tried and tested solutions and an experienced team. Žmones Cinema’s new OTT platform, powered by More Screens is now live and ready to provide users with an immersive and personalized entertainment experience. To learn more about Žmones Cinema and experience the new platform, visit the link.Related News
April 30, 2026
Let’s Connect at ANGA COM 2026
From May 19–21, 2026, More Screens will be attending ANGA COM in Cologne, Germany one of Europe’s leading events for broadband, media, and connectivity. You can find us at Hall 7, Booth C31, where our team will be available for meetings, demos, and conversations around the evolving OTT and video landscape.
March 23, 2026
More Screens at StreamTV Europe 2026 in Lisbon
More Screens will be in Lisbon from 13–15 April, engaging with partners and industry stakeholders on the future of OTT and IPTV. Discover how our platform combines AI, analytics, and scalable architecture to power the next generation of video services.
March 16, 2026
More Screens sponsors CEE CEE 2026
More Screens will be attending and sponsoring CEE CEE 2026 in Opatija, a key regional event connecting leaders in telecommunications, digital infrastructure, and technology. The company builds multiscreen video platforms that transform connectivity into real digital services for operators, broadcasters, enterprises, and government institutions