Beyond the industry standard – monetization and UX in Žmones Cinema
Growing OTT industry sees a rise in business model complexity, which must be facilitated with sophisticated and reliable payment modules and integrations. Read about one of our recent projects - Žmones Cinema; and what the user experience looks like for their Lithuanian audience.
Žmones Cinema – a leading Lithuanian SVOD platform, part of the PASAKA Cinema Boutique group, opted to use More Screens’ Spectar+ to launch their new, highly anticipated OTT (Over-The-Top) platform. More Screens’ cutting-edge Spectar+ multi-screen technology revolutionizes the way users interact with content on the platform.
The new OTT platform, provides Žmones Cinema users with a seamless and immersive viewing experience across multiple screens. Spectar+ enables viewers to effortlessly transition between devices, starting a movie or TV show on one screen and seamlessly continuing on another. Whether switching from a smartphone to a smart TV, tablet, or computer, Spectar+ ensures a fluid and uninterrupted entertainment journey.
With the increasing complexity of the OTT industry, a constant trend is finding new business models and combining existing ones to maximize customer value and become more competitive in the market. Payment modules are critical to the quality of the platform and thus crucial for optimal user experience.
Users have the ability to enjoy ŽC content either as free subscribers with a free watching tier, or with a subscription plan. The platform also hosts a TVOD renting model with price tier reduction benefits for subscribing users.
Payment is possible on all major platforms using an external payment gateway and in-app purchases from Apple and Google.
In terms of new subscriber acquisition, additional key features that enable diversified marketing channels include a comprehensive SVOD/TVOD voucher system and multi-tenancy/partner subscriber activation.
In order to get all aspects of user experience right – the design, performance, and right features; it’s important to rely on tried and tested solutions and an experienced team.
Žmones Cinema’s new OTT platform, powered by More Screens is now live and ready to provide users with an immersive and personalized entertainment experience. To learn more about Žmones Cinema and experience the new platform, visit the link.
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