As we connect with industry leaders and content creators at MIPCOM 2024 in Cannes, one clear theme is emerging: the future of content monetization lies in direct-to-viewer platforms. Many attendees have shared their growing need for greater control over distribution and revenue, a trend we’ve been anticipating for some time. The feedback we’re hearing from MIPCOM aligns perfectly with what we’re offering at More Screens—the ability to launch your own OTT platform, putting you in full control of your content and its financial potential.

In an industry where viewer preferences are rapidly changing, and competition among content creators is fierce, there’s an increasing demand for flexible, independent solutions. Content owners are no longer content with relying solely on major OTT platforms or broadcasters. Instead, they’re looking to diversify their revenue streams, connect directly with their audience, and have the freedom to monetize their content on their own terms.

The Problem: Limited Control, Limited Revenue

Many content creators today still rely on selling their work to major OTT platforms like Netflix or other broadcasters. While this can provide exposure, it comes with significant trade-offs:

• Revenue Splits: Content creators often have to share a large portion of their profits with third-party platforms.
• Limited Audience Insights: With major platforms in control, you miss out on the chance to build a direct relationship with your audience.
• Restricted Monetization: You’re often locked into the platform’s revenue model, with little flexibility to experiment with other ways of making money.
  These limitations can stifle growth, especially in a market that’s rapidly evolving. The question isn’t whether content creators should diversify their revenue streams, but how they can do it effectively.

The Solution: Build Your Own OTT Platform

The answer? Launching your own OTT (Over-The-Top) platform. A custom OTT platform gives you full control over how your content is distributed and monetized. It’s an opportunity to establish a direct connection with your viewers and build a sustainable revenue model that suits your business.

Key benefits include:

• Greater Revenue Retention: Keep more of what you earn by cutting out the middleman.
• Direct Audience Engagement: Build stronger relationships with your viewers, fostering loyalty and long-term growth.
• Monetization Flexibility: Create multiple revenue streams that work for you, such as:
  • Subscription Models: Charge a monthly fee for exclusive access to content.
  • Pay-Per-View: Offer special content, events, or new releases for a one-time fee.
  • Advertising: Generate revenue through ad placements like pre-roll, mid-roll, and banners.

More Screens: Your Partner in OTT Success

At More Screens, we help content creators launch their own fully branded OTT platforms, putting you in the driver’s seat. Whether you’re a content owner, production house, or distributor, we provide the expertise and tools you need to create an on-demand service that delivers your content directly to your audience.

Our platforms are customizable, scalable, and user-friendly. We handle the technical complexities, so you can focus on what you do best—creating engaging content and connecting with your viewers.

The discussions we’ve had at MIPCOM 2024 confirm that more content creators are recognizing the value of owning their distribution channels. As the industry moves toward greater independence, creators want to keep more of their revenue and engage directly with their audience. This shift is no longer just a trend—it’s becoming essential for long-term success in the digital content landscape.